EA Sports to Stick with Tiger Woods

Posted on January 8, 2010. Filed under: Sports | Tags: , , |

Finally some good news for Tiger Woods, who must have felt like the whole world turned against him since he admitted certain “imperfections”. Video games company EA Sports announced it would launch a new online game, Tiger Woods PGA Tour, later this month and the company CEO, Peter Moore posted a rather supportive entry on his company blog, explaining why he had decided to stick by the superstar golfer:

“Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.

By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history. At EA SPORTS, we make authentic sports simulations. When we say “It’s in the Game,” it is not just a tag line but a statement about the quality and authenticity of the game experience. Tiger Woods PGA TOUR Online is truly representative of that rallying cry, and a game that all of us at EA SPORTS are proud to be delivering this month to sports fans around the globe.”

So it looks like EA is putting their money where their mouth is and keeping Tiger’s name around a while longer.

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